When in a sales meeting, look around and listen for information valuable to managers in your organization. Plan to report what you see that might help Marketing, Product Development, Customer Service, Finance, Executive Management, Human Resources, or others. What are people reading? What do they say about competitive products? Are they pleased with Customer Service? What about pricing and competitive bidding? Are they hiring or laying off people? A sales rep is the eyes and ears of the organization out on the front line with access to the most current, accurate, and complete information available. Look and listen and report. From all such diverse reports from as many people as possible comes a composite and true picture of what is going on out there, what our decisions should be, and how to take proper action.