To get work done as a team, the members have to recognize that they all think about the work differently. Four typical styles seem to be fairly common among us.
1. Analyzer – this person is very factual, very detail oriented. The person insists on research and studies and proofs. The person is a god-send on a team because they love to do the “dirty” work of handling the details; on the other hand, the person is a nightmare with their insistence on everything being exactly right.
2. Persuader – this is the sales person, the spin master, the one always looking to sell or persuade. This person loves to talk, to tell about it, to make everyone agree. This person really helps with the executive summary, but he/she is a difficult person to pin down to get detailed work done.
3. Cooperator – this person wants everyone to get along, to be nice, to avoid conflict and agitation. This person is great on a team to keep everyone informed, to keep everyone coming together, to stop people from conflicting and disagreeing. On the other hand, this person short-circuits the essential need for the “abrasion” so necessary among very smart people to fight through misunderstandings, false assumptions, and other project killing intellectual bias and preferences.
4. Pusher – this person gets the work done – no matter what! Push it, move it, kick butt and take names. Meet the schedule and deliver the results on time! This is a great person on a team to keep the energy up and keep the process moving forward and on time. However, these same qualities often cause hurt feelings, alienation, anger, and resentment among team members.
So, if a team leader understands these styles or forces among the members, he/she can use the good traits for the good of the work and lead to minimize the bad traits of all team members. Everyone should agree to move to the middle, to be a combination of all of the good traits for the good of the activity.


After I left, after I had calmed down, I called in my meeting report and in it asked senior management in my company for help. The report got routed to a senior VP in Product Development that I didn’t know. He was in the same Golf Club and Church group as this man. At a social gathering, our VP stepped in as a friend, explained to the man how it didn’t help either company to have such a negative relationship, and sincerely asked the man for his help. The next time I visited, he asked about me, talked about his company’ needs, and outlined a buying/selling strategy for the next year with our company.
This teaming creates a tremendous learning environment for both the organization leaders and the sales team. The organization leaders have “eyes” out there in the marketplace, looking out for their needs, and the sales reps have “needs” in the organization that are asking for answers and information. Both are seeing, listening, learning, sharing, and collaborating. If the organization leaders communicate regularly with the sales team, and if the sales team members report accurate, complete, and current information immediately after the sales calls, we have a synergistic system of strategic knowledge sharing that has tremendous power to make an organization and individuals successful.
Oftentimes in a sales organization, when there is a problem or issue to be resolved, it is helpful to bring a “wild card” person into the discussions. The principle here for strategic thinking is “the power of divergent thinking” – getting honest and spontaneous input from as many people, as far and wide as possible, as early as possible.